Sports Fundraising

Date: Nov 22, 2018
Category: Sport Category

Introduction

The modern market is characterized by the rapid growth. The huge amount of publicity falls on the consumers every day on television, in newspapers and magazines, the radio broadcast, street banners etc. The traditional advertising is becoming less effective. That is why nowadays event marketing is considered to be one of the most creative ways to overcome the crisis and increase publicity, as well as to raise additional funds through the creation and organization of special events that create an emotional connection between the consumer and the brand (Seltzer, 2009). The following paper is aimed to provide the description of the fundraising programs that could supplement the funds, as well as increase publicity for the local amateur sports club.

Team Signings

Basic Narrative about the Fundraising Activity

Team signing implies the procedure of the autographs bringing by the athletes of the local amateur sports club for all comers. However, the abovementioned fundraising activity is going to be held not on the free basis. The signings are going to be provided in the manner of the auction. The all donations received from this activity are going to be provided to the local home for orphans.

Goals of the Fundraising Campaign

The abovementioned fundraising campaign sets the following specific goals (List. & Lucking-Reiley, 2012):

  • the social support and protection of the local orphans, including the improvement of their material conditions;
  • the promoting and strengthening of prestige of the family values in society;
  • the promotion of activities in the field of prevention and protection of public health;
  • the promotion of healthy lifestyles;
  • the improvement of morale of the local citizens;
  • the creation of positive public perception of the local amateur sports club;
  • the attraction of investments in the further development of the local amateur sports club.

Target Time Frame of the Fundraising Program

The following fundraising program is going to be held in the period from October 28th, 2013 to November 3rd, 2013. In fact, the process of the program is going to be held in the following stages:

  • Stage 0. This pre-stage implies the period of the event advertising campaign. It includes the period from October 14th to October 20th, 2013. The advertising camping is going to be held through the ads on the local television, articles in the local newspapers and magazines, as well as the radio broadcast and street banners etc.
  • Stage 1. This stage implies the period from October 28th, 2013 to November 2nd, 2013. During the abovementioned period, the signings of the local amateur sports club athletes’ will be provided on the auction basis for all comers. The procedure will be held every day of the abovementioned period at the sports club’s location from 5 to 10 p.m . However, all the comers will have an opportunity to order the autograph of any athlete online at any time with the delivery to home.
  • Stage 2. This stage implies the transfer of the financial resources received from the auction to the local orphans’ house. This is going to be held at the location of the local orphans’ house on November 3rd, 2013 at 3 p.m.

The Number of Staff and Athletes, as well as Their Specific Roles

All the athletes of the local amateur sports club are going to participate in the fundraising program. The participants of the auction will have an opportunity to choose the athlete, the signing of which they would like to receive.

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The responsibilities and duties of the athletes imply friendly attitude towards the participants of the auction, as well as the readiness to answer any questions related to the program organization, its purposes, goals and outcomes. The athletes’ task implies the desire to attract the maximum amount of people to the activity in order to accumulate the maximum amount of the financial resources from the event and the sports club itself.

Projected Earnings

On the basis of the results of the program outcomes, there are going to be received from $1000 to $3000. This sum is going to be donated to the local orphans’ house on the charity basis. However, the positive image of the sports club is supposed to attract significant additional investments into the clubs’ further development.

Advantages and Disadvantages of the Fundraising Program

The advantages of the abovementioned program imply the opportunity to increase publicity of the local sports club, as well as to create the positive image of the organization through the charity which can help to attract additional investments.

The disadvantages of the program imply the possibility of the people’s reluctance to participate in the event, because of the low popularity of the local sports club.

The Game-Day Event

Basic Narrative about the Fundraising Activity

This fundraising activity implies the ability for all the comers to attend matches of the local athletes of the amateur sports club with the guest athletes from other places on the free basis. It also includes the possibility to participate in the free master-classes held by the local sports club’s athletes.

Goals of the Fundraising Campaign

The abovementioned fundraising campaign sets the following specific goals (Craig, Lange, Price & Rupp, 2006):

  • the promoting of the sports and healthy lifestyles;
  • the attraction of the positive publicity to the local amateur sports club;
  • the increase of the public awareness and formation of the positive image of the athletes and sports club in general;
  • the promotion of the activities which can improve public health;
  • the attraction of the investors’ attention to the local amateur sports club.

Target Time Frame of the Fundraising Program

The abovementioned fundraising program is going to be held in the period from November 29th to November 30th, 2013.

The Number of Staff and Athletes, as well as Their Specific Roles

The fundraising program implies the participation of all the athletes of the local amateur sports club. Their responsibilities and duties imply friendly attitude towards the visitors of the matches, as well as the desire to make their best during the matches with the guest athletes.

Projected Earnings

The earnings received from the program are estimated at the level from $5000 to $6000. Although the entrance to the matches is free, the earnings are going to be received from the cooperation with the partners, i.e. the companies which provide food, drinks, souvenirs etc. In addition, the abovementioned sum includes the perspective investments into the development of the sports club.

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Advantages and Disadvantages of the Fundraising Program

The advantages of the abovementioned program imply the increasing level of the local publicity and the positive image of the local sports club. The additional investments are also considered to be as the positive outcomes of the program.

The disadvantages of the program imply the possibility of the people’s reluctance to visit the event, because of the low popularity of the local sports club, as well as the possibility not to achieve the goals which have been previously set.

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